This is not what I mean by “targeting broad audiences.” This is just “dumb.” Instead, I’m referring to using core audiences—those created using Facebook’s suite of targeting … Share photos and videos, send messages and get updates.
And that's why I'll see Dutch local interests suggested when I search for a Dutch interest keyword.Local interests can be things like local stores or brands. There are so many factors that contribute to the success of any display campaign – not the least of which is what part of that huge potential audiences you decide to target. You don’t want to choose a supposedly excellent placement if it’s based on two clicks. A user might have seen the ad based on multiple of these interests, while his purchase was just assigned to one of the ad sets.That's not a clean test to find a "winner" and discard the others.The algorithm picks a "winner" really fast and spends most budget there.But your goal, and Facebook’s goal with campaign budget optimisation align closely. But if you are enthusiastic about golf, you'll know his name for sure.His name is actually Gerry Lester "Bubba" Watson Jr., so it's the nickname of a multiple Golf Masters Tournament champion.This is a perfect interest to target, because your target audience of enthusiastic golf players might have this interest "but nobody else" will.It’s not something that you can 100% apply all the time. Like the location, age, gender and language of the people you'd like to target with your ads. This is the average number of impressions a user in the target audience has seen. It will save you a lot of disappointment and frustration.That's because Facebook and Google are different platforms. The criteria for setting up a custom affinity audience or CAA is to think of a minimum of five different interests, URLs, places or apps that best define the audience that you are trying to target. So both setting budgets at the campaign level (CBO) and at the level of individual ad-sets (AB).
They think that interests are somehow related to a specific country, which most of them aren't.Think about it like this: there are many people around the world who are interested in "Dogs". Here’s what happens in the Focusing your ads with multiple segmentations and exclusions will greatly increase your ROAS.Instead of mass marketing to one large audience, you can specifically target niches.It scored a crossover hit earlier this year when it partnered with Nintendo for Mario Happy Meal toys that crossed generational boundaries.These universally loved characters made waves when they were The moral of the story is that hyper focusing ads on targeted segments is how mainstream viral hits are made.I’m a big fan of targeted remarketing as a way to increase conversions.The more you get your name in front of people, the more likely these people are to convert and buy.Pixels are tracking cookies used by Facebook and Google to track your website visitors.By creating and installing a Pixel in your website’s code, you’ll gain the ability to remarket across these channels.Because Forbes has hundreds of thousands of articles online, it can send related content automatically based on audience behavior.Think of how powerful of a tool this can be as you scale your Facebook remarketing campaigns.When a visitor bounces from your site (which is going to happen), you lose all connection to them.With the Facebook Pixel, Facebook then tracks that user on its platform to display ads.Depending on which page they left from, different ads can be served.For example, if you mostly read my blog articles about SEO, you’ll get an ad related to SEO.
With CBO campaigns this is different, but there I still look at the audience per ad set and then sum the max. You can gradually change the balance in the favour of audience size over hyper-relevance.
So you can target these and avoid most of the competition.These smaller interests are often laser-targeted, but also a bit too small to create a campaign around.