In an interview, Amar Nagaram, head, Myntra-Jabong, talked about the move toward content-driven marketing, influencer engagement and why video content is the biggest driving force in online fashion
In a first, Flipkart-owned fashion platform Myntra has launched a reality show, Fashion Superstar, a digital fashion influencer talent hunt which will go live on its app as well as Zoom TV from 17 September. Narayanan will report to Amar Nagaram, Head… Amar Nagaram has been named as Head, Myntra and Jabong, and will report to Flipkart Group CEO Kalyan Krishnamurthy, it added. Requires personal information Online fashion retailer Myntra plans to transition from catalogue-led commerce … He will be reporting to Amar Nagaram, Head, Myntra Jabong.
Having said that, the content we would be producing in future through influencer network, experts or celebrities would be in local languages as we penetrate deeper in the country.For instance, we did a very small pilot with the H&M launch on Myntra where influencers did unboxing videos in Hindi. This data helps address the biggest issue that the fashion industry (online and offline) faces, that of excess inventory. Copyrights © 2020 Business Standard Private Ltd. All rights reserved.
Amar Nagaram, Head, Myntra Jabong. Judged by Bollywood actor Sonakshi Sinha and celebrity stylist Shaleena Nathani, the show is the first of many features that Myntra will be releasing over the next few months as it transitions from a catalogue-heavy browsing experience to a content-heavy online experience, the company said.Fashion buying and marketing is heavily driven by influencers today both from transaction and marketing perspective. Ananth Narayanan has stepped down from the post of chief executive officer of Myntra and Jabong, the fashion units of Flipkart.
Single Seamless Sign-up to Business Standard Digital Pay using an instrument of your choice - Credit/Debit Cards, Net Banking, Payment Wallets acceptedExclusive Invite to select Business Standard events Last Updated at January 15, 2019 06:40 IST Business Standard Digital - 12 Months Therefore, we have invested in technology and initiatives such as Try and Buy to bring online experience as close to offline. He would be replaced by Amar Nagaram who would take over as head, Myntra and Jabong, and will report to Flipkart group CEO Kalyan Krishnamurthy. We plan to create more such content across languages.We are leveraging all the digital platforms including short videos platform TikTok which has a maximum reach in tier-II and tier-III towns. Harish will now lead the overall marketing function, with a strong focus on driving growth and consumer engagement. We are aiming to bring them on Myntra, where the distance to redemption from influencing to the point of taking an action (sale) is much lesser than any other platform. He would be replaced by Amar Nagaram who would take over as head, Myntra and Jabong, and will report to Flipkart group CEO Kalyan Krishnamurthy. Today, influencers have become this strong network of individuals who are creating engaging content in the fashion space just as a hobby or their passion. We can better manage the demand and supply gap. “Ananth has played an important role in making Myntra and Jabong into a formidable player in the fashion e-commerce market and steering the company towards sustainable growth,” Flipkart said on Monday. https://entrackr.com/2019/01/vasudev-myntra-jabong-fashion-lifestyle Business Standard is happy to inform you of the launch of "Business Standard Premium Services"As a premium subscriber you get an across device unfettered access to a range of services which include:Welcome to the premium services of Business Standard brought to you courtesy FIS.Pay using Master/Visa Credit Card & ICICI VISA Debit CardAuto renewed (subject to your card issuer's permission) By Venkata Susmita Biswas. Currently, users spend 22 minutes on an average on our app.Secondly, we want to bring social influencing to our platform. Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “Harish joins us at a very exciting phase of growth and expansion. “Ananth has played an important role in making Myntra and Jabong into a formidable player in the fashion e-commerce market and steering the company towards sustainable growth,” Flipkart said on Monday. There were speculations that Narayanan would quit after a new reporting structure was put in place when Binny Bansal -- the then CEO at Flipkart Group (which owns Myntra and Jabong) -- quit the company.