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highlights Many opt-in forms include a huge list of reasons you should sign up to their email list. Who wouldn’t want to be part of a community of rising heroes?So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.You can also use power words to spruce up your sales pages and make them more effective at selling your e-commerce products or services.They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.Just look at this headline on Ramit Sethi’s sales page for his product And as you scroll down, you see he keeps using power words throughout his sales page.His headline is followed by emotion-packed subheads:Power words are also tremendously effective in testimonials.Of course, I’m not suggesting you change people’s testimonials to include power words. 12. 81 synonyms of show from the Merriam-Webster Thesaurus, plus 208 related words, definitions, and antonyms. If you were instrumental in a project, replace the word “helped” with the word “spearheaded.” Spearheaded, created and initiated all show that you took the lead and were not merely a participant in a project. indicates exhibits These words immediately separate it from all the other fitness blogs out there.But they push it even further with “Strong,” “Healthy,” and “Permanently.”Here’s another value proposition from MainStreetHost’s homepage:It’s quite minimal, isn’t it? Share on Facebook. Jon Morrow has asked repeatedly to be called “His Royal Awesomeness” but no one listens to him. They’re probably bored, maybe a little depressed, and almost definitely tired.And they’re looking for something, anything, that’ll wake them up and make them feel better.Want to give your readers a pep talk and get them charged up again? The word “unspoken” is what makes it interesting.Both “Triumph” and “Tragedy” are powerful words full of emotion.The power phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.When you send out emails to your list, try to add a power word to your subject line so it stands out in readers’ inboxes.As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do it is by converting readers into subscribers.You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else.But no matter where you place them, your opt-in boxes must catch people’s eye and make them want to share their email address with you. Quickly memorize the terms, phrases and much more. If you want your video to stand out and be the one they choose to watch, your title has to be captivating.“Disgusting,” “Punishment,” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars, and Kim Kardashian).Note also how he has capitalized “Disgusting.” It’s another smart trick many YouTube channels use to stand out more in YouTube’s lists of video suggestions.By capitalizing the power words “Don’ts” and “Stupid,” his title catches a lot more attention (as you can see for yourself by the millions of views it’s received).With all the competition in the book market these days, you need a title that grabs people’s attention and makes them want to peek inside.Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:You might say Stephen Covey’s use of power words in his title has been highly effective.