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HOW K STREET SEES THE SENATE REPUBLICAN BILL: ... Join the conversation and gain expert insight from informed and influential voices in government, business, law, tech, and academia. The same reasoning holds true for entire industries: If one sector hit hard by the coronavirus slowdown gets help, similar industries don’t want to be left out.Intelligence and analysis on lobbying — weekday mornings, in your inbox.By signing up you agree to receive email newsletters or alerts from POLITICO. “I remember a conference in 1996 when the first grassroots tools came on the market,” says Whitworth, executive vice president of That first product was called CapWiz, which was built for CSPAN and enabled viewers to go to the CSPAN website and contact their legislators. “If you want your public affairs function to be taken seriously—and to get the budget you need for it to be successful — you need to speak in terms of KPIs, which is the rest of the organization’s language.”Wirth puts it this way: “The rest of the company needs to see that its resources are being put to good use in its public affairs area — and to free up the resources it needs.”Pfizer’s Scarduffa brings it back to the bottom line. You can’t measure outcomes but you can measure process. For years, legislative proposals to change the Mississippi state flag quietly died in committee. “Quantifying your efforts,” he says, “is crucial to getting the budget that enables you to succeed.”Marc Scarduffa, Council chairman, speaking at this year’s National PAC Conference. "The U.S. Chamber of Commerce, which spends more on lobbying than any other trade group in Washington, has said it would welcome moves by the administration to cut tariffs. This is true of organizations as well, as those who are quick to adopt this approach, this application of metrics aided by technology will have a definite edge over those who lag behind.”It is no surprise that some public affairs professionals have been reluctant to make full use of the possibilities before them. You can’t measure outcomes but you can measure process. In political discourse, "K Street" has become a metonym for Washington's lobbying industry since many lobbying firms were traditionally located on the section in Northwest Washington which passes from Georgetown through a portion of downtown D.C. “They should have seen a 250 percent increase in social media advocacy and a 385 percent increase in patch-through calls to lawmakers. “We continue to work with policymakers to address the coronavirus, as well as to lower what patients pay out of pocket for prescription drugs.”"The specter of market-ready hogs with nowhere to go is a nightmare for every pork producer in the nation,"Howard Roth, the trade group’s president, wrote in a letter to Congress and the administration.Arshi Siddiqui, a former aide to House Speaker Nancy Pelosi who’s now a lobbyist, said companies and trade groups have to walk the line between making sure they’re not left out of legislation that benefits other companies or industries and avoiding the appearance of taking advantage of a crisis.“Let’s make sure that if there’s something happening it doesn’t create winners and losers in the same industry,” she said, describing such companies’ thinking. ‘We don’t want people contacting their legislator,’ they’d say. “These softer deliverables generally measure reach, not impact,” says Chris Bender, former head of public affairs for Novozymes and current Council vice president.
HOW K STREET SEES THE SENATE REPUBLICAN BILL: ... Join the conversation and gain expert insight from informed and influential voices in government, business, law, tech, and academia. The same reasoning holds true for entire industries: If one sector hit hard by the coronavirus slowdown gets help, similar industries don’t want to be left out.Intelligence and analysis on lobbying — weekday mornings, in your inbox.By signing up you agree to receive email newsletters or alerts from POLITICO. “I remember a conference in 1996 when the first grassroots tools came on the market,” says Whitworth, executive vice president of That first product was called CapWiz, which was built for CSPAN and enabled viewers to go to the CSPAN website and contact their legislators. “If you want your public affairs function to be taken seriously—and to get the budget you need for it to be successful — you need to speak in terms of KPIs, which is the rest of the organization’s language.”Wirth puts it this way: “The rest of the company needs to see that its resources are being put to good use in its public affairs area — and to free up the resources it needs.”Pfizer’s Scarduffa brings it back to the bottom line. You can’t measure outcomes but you can measure process. For years, legislative proposals to change the Mississippi state flag quietly died in committee. “Quantifying your efforts,” he says, “is crucial to getting the budget that enables you to succeed.”Marc Scarduffa, Council chairman, speaking at this year’s National PAC Conference. "The U.S. Chamber of Commerce, which spends more on lobbying than any other trade group in Washington, has said it would welcome moves by the administration to cut tariffs. This is true of organizations as well, as those who are quick to adopt this approach, this application of metrics aided by technology will have a definite edge over those who lag behind.”It is no surprise that some public affairs professionals have been reluctant to make full use of the possibilities before them. You can’t measure outcomes but you can measure process. In political discourse, "K Street" has become a metonym for Washington's lobbying industry since many lobbying firms were traditionally located on the section in Northwest Washington which passes from Georgetown through a portion of downtown D.C. “They should have seen a 250 percent increase in social media advocacy and a 385 percent increase in patch-through calls to lawmakers. “We continue to work with policymakers to address the coronavirus, as well as to lower what patients pay out of pocket for prescription drugs.”"The specter of market-ready hogs with nowhere to go is a nightmare for every pork producer in the nation,"Howard Roth, the trade group’s president, wrote in a letter to Congress and the administration.Arshi Siddiqui, a former aide to House Speaker Nancy Pelosi who’s now a lobbyist, said companies and trade groups have to walk the line between making sure they’re not left out of legislation that benefits other companies or industries and avoiding the appearance of taking advantage of a crisis.“Let’s make sure that if there’s something happening it doesn’t create winners and losers in the same industry,” she said, describing such companies’ thinking. ‘We don’t want people contacting their legislator,’ they’d say. “These softer deliverables generally measure reach, not impact,” says Chris Bender, former head of public affairs for Novozymes and current Council vice president.